Book Club Promotion Ideas
BookBub is an amazing platform when it comes to combatting low book sales. Authors can leverage the platform to increase their readership and maximize their exposure tricks to play mega moolah. But how do you promote your book with a platform that is not owned by Amazon?
Another useful advertising option, Amazon Marketing Services (AMS) allows authors to pay for ad placements on Amazon itself. The biggest upside of AMS is that it only charges you when a user actually clicks on your ad; you won’t be charged for people just seeing it. Curious to know more? Check out detailed case studies on Amazon ads for authors here.
Getting back to your book and where you sell it, another crucial marketing tactic is running price promotions to entice bargain-minded customers (which is to say, just about everyone). You can discount your book or even offer it up for free, then boost your promotion on other platforms. For more info on this, skip to the section of this post that’s all about price promotions.
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
TikTok Book Promotion Ideas
Test different times to see when your audience is most active (often evenings or weekends). But don’t only post around these times. Keep testing as the TikTok algorithm can promote content at any time.
You don’t have to always plug your book. If you know your target audience well (which, hopefully, you do!), you can post other videos that help them discover you. If they like what they see, more than likely they will visit your profile and poke around to see some of your other videos. They may even follow you which means they will then see the videos you post in the future.
Show the cover clearly and often. Use close-ups, stacks, or “satisfying” movements. All the BookTok tips in the world won’t help if people don’t actually know what your book looks like! Author Ginelle Testa does a great job of that here.
Test different times to see when your audience is most active (often evenings or weekends). But don’t only post around these times. Keep testing as the TikTok algorithm can promote content at any time.
You don’t have to always plug your book. If you know your target audience well (which, hopefully, you do!), you can post other videos that help them discover you. If they like what they see, more than likely they will visit your profile and poke around to see some of your other videos. They may even follow you which means they will then see the videos you post in the future.
Book Fair Promotion Ideas
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Implementing these book promotion ideas can transform your book’s visibility and connect you with a wider audience. Start by prioritizing the strategies that align best with your target audience and resources. Experiment, track your results, and refine your approach over time. Remember, the key to effective book promotion is consistent effort and a willingness to adapt.
Don’t underestimate the power of tangible marketing. Posters, bookmarks, and postcards featuring your book cover can make lasting impressions. Distribute these materials at coffee shops, community centers, and book fairs.